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when you live and breathe software as a service terms like ar mrr ltv cac become just part of your daily slang gross versus net mr churn and how it's different from customer churn it's a real mess so much so that for new company employees i sometimes do like a group class on understanding sas to make sure that they understand the language i speak after six years running a sas company i figured that instead of doing that every single time we could make a thorough video so if you're just joining the sliding team welcome to the team if you're a stranger watching this on youtube well i think you're going to find it useful as well in this video we'll go over the basics mrr and mrr we'll go over expansion contraction and reactivation mrr we'll go over churn rate and the difference between customer churn grows revenue churn and net revenue churn and then we'll go over understanding what negative turn rate is and why we love it then we'll do uh estimating lifetime value cost of acquisition an...
