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todays video is about setting up conversion tracking using google tag manager there are two use cases first when you have a thank you page url which is the easiest way and second when you do not have the thank you page url even if you are very new to conversion tracking or google tag manager this is going to be the basic foundational step-by-step tutorial how to set up performance tracking or conversion tracking using google tag manager so lets dive right into it all right so im gonna share my screen and you know set up the conversion actions using google tag manager both ways all right so we have a website were gonna need three things number one you need the website and number two youre gonna need the google ads account and number three youre gonna need the google tag manager account right so um here is the scenario this is the website where there are two ways people can contact one is they can go to contact page and second they can go to this free audit page right i have on pu