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Today's video is a tutorial on setting up conversion tracking using Google Tag Manager. There are two use cases discussed - one with a thank you page URL and the other without. This tutorial is aimed at beginners and covers the basic steps of setting up performance tracking using Google Tag Manager. Three things needed for this process are the website, Google Ads account, and Google Tag Manager account. The tutorial demonstrates setting up conversion actions for both scenarios - contacting through the contact page or the free audit page on the website.