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hey so in this video im going to share with you how we present a detailed line-item proposal that achieves a 1.83 to 2x markup and prevents your customer from negotiating with you and closes the deal let me show you what i mean i learned this from michael angel over at anshul okaga design build and its called the cope proposal stands for cost of project execution in a coke proposal you have three components you got materials you got labor and you have coke what i want you to do going forward is in the material section list out every single piece youre using down to the box down to the unit for example it says framing 10 penny nails two boxes and the price the point is the customers want to feel like they have information because that information conveys youve done your homework and if youve done your homework clearly you know what youre doing and so they can get an apples-to-apples comparison between your proposal another persons proposal but what youre never ever ever ever ev