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okay hello everyone uh welcome to this presentation uh this presentation entitled the fundamentals of writing to sell now if youre watching this im hoping that youre from the copywriting collective discord server uh if youre watching this and youre not from the copywriting collective discord server then id highly recommend you join im sure you can find a link somewhere online or by contacting the person who gave you this video but long story short its the second anniversary of when we founded the server its a great place for aspiring copywriters veteran copywriters marketers and anyone interested in in the tools of persuasion to to hang out and and debate and share opinions and post and many other valuable uh things im sure well all agree now this presentation is effectively a summary of all the important points i have i have learned over the last few years while ive been launching and building my my career in in marketing uh so lets crack into it first of all id like to