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hi csaba here and welcome to another installment of the proven sales letter breakdown series today i have something more special for you because its not going to be a sales letter itself but instead its going to be a a gem of a guide on how to write killer bullets and fascinations that make people read your copy make them interested build a lot of desire and also exponentially increase the sales power of your copy itself and the way i want to do this is by focusing on a relatively uh covert but extremely powerful newsletter that the great uh clayton makepeace did uh in 2006 actually uh it was the screaming eagle uh letter um your roadmap to direct response riches and in case you havent heard about clayton before he was one of the the og copywriters of all time uh his emotional copy and bullets and everything uh just just resonated with so many people and he produced well over a billion dollars in sales for his clients so were talking about one of the