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In this video, Jordan Steen, also known as Serial Entrepreneur, guides viewers through the process of creating a client proposal that outlines services and costs. He emphasizes the importance of including key components in the proposal to successfully land the deal. The tutorial is part of a broader focus on starting a marketing agency, building a personal brand, and launching an online business. Viewers are encouraged to subscribe for updates on future videos, free training, templates, and content related to these topics. The presentation will include a demonstration on how to develop an effective proposal.