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In this tutorial, Devon Dean from ProjectManager.com explains the importance of interpersonal communication in selling a project proposal. He emphasizes that a project proposal should not be treated as an isolated document; instead, relationships and interactions with decision-makers are crucial for obtaining project funding and resources. Dean advises project sponsors and champions to actively engage and lobby these decision-makers, using meetings to refine their understanding of project needs and benefits. Successful proposals require not only a well-prepared document but also strategic communication and advocacy efforts throughout the proposal process.