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In this episode of Senayan PR, the host discusses the importance of creating a public relations (PR) plan. They highlight that a PR plan is essential for various projects, whether it's a major campaign or smaller initiatives. It serves as a blueprint for outlining actions, budgeting, and evaluation processes post-project. The host introduces the idea of the "seven steps" to develop a PR strategy, emphasizing the need for strategic planning. They promise to guide viewers through the steps involved in putting together a PR plan and share valuable insights and secrets for successful execution.