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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of interpersonal communication in selling a project proposal. He notes that successful project funding relies not only on a well-crafted proposal document but also on the relationships and interactions established with decision makers. To increase the chances of securing resources and support, he advises project sponsors and champions to actively engage with key stakeholders through lobbying sessions and one-on-one meetings. These interactions should be used to refine the project's understanding and address any concerns, reinforcing the idea that people ultimately drive project buy-in.