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In this video tutorial, the presenter explains how to create a web design proposal using a proven template from their successful freelancing business. Key topics include the components of an effective proposal, the process of sending it, and securing signatures. Viewers are encouraged to either use an existing template from client management software or create a custom proposal by following specific steps: obtaining a clear client brief, writing the proposal, sending it, and following up. To gather the necessary client brief, the video suggests asking questions about the client's business, target market, desired actions for website visitors, competitive advantages, customer value, and current client acquisition methods.
