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First and the foremost is that we must have clarity in the purpose to which the vouchers will be used. In terms of whether it is going to give the loyalty and rewards to our existing customers or whether we want to increase our footfall, that means we want to get new customers into the system or we want to increase the purchase from our existing customers in terms of our ticket value. Or we want to have cross loyalty, cross selling from one brand to another brand. Once we have the clarity on this first objective to which the voucher will be used, we will be able to decide on whether we should go for e-voucher or paper based vouchers system and also which organisation system will be better suited for us. The second most important element is how fit that particular voucher system will be in our business processes as well as in IT processes For example if you are using the vouchers at POS system then this voucher system should be integrate-able with your POS system. Similarly, if we ar