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This video tutorial discusses different types of logo designs, including wordmark, lettermark, brandmark, and pictorial emblem. The focus is on lettermark logos, which consist of just text, usually the initials of a company or brand. Lettermarks are used when a brand name is too long to be easily recognized and are often suggested for clients with lengthy brand names. However, designing a successful lettermark logo can be challenging as it requires making a few letters stand out and become iconic.
