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The tutorial discusses different types of logo designs such as word mark, lettermark, brandmark, and pictorial emblem. The focus is on understanding when to use each type of logo. The first type discussed is the lettermark, also known as the monogram logo, which uses initials of a company or brand when the name is too long. A monogram logo can be suggested for clients with long brand names that may not work well as a logo. However, designing a monogram logo can be challenging as it requires making a few letters iconic and stand out.
