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The video discusses different types of logo designs - word mark, lettermark, brandmark, pictorial, and emblem. Lettermark logos consist of initials of a company or brand, used when brand name is too long. For example, NASA stands for National Aeronautics and Space Administration. Lettermark logos are tricky to work with as designers need to make a handful of letters iconic. It is suggested for companies with long names that may not work well as a logo.
