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Word mark, lettermark, brandmark, and pictorial emblem are all types of logo designs. It can be challenging to determine when to use each type. This video helps explain each style of logo and when to use them. The first type discussed is the lettermark, or monogram logo, which consists of just text using the company's initials. This type is used when a brand name is too long to be easily recognizable. For example, NASA is a well-known monogram logo. Monogram logos can be tricky to design as they need to make a few letters stand out and become iconic.