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Bar charts have been around for many years. William Playfair who was a Scottish political economist is considered by many sources to have created the first bar chart. In the last book he published, he also included a column chart that looks like this. Since then, the visualization of these charts have been improved on by the likes of Edward Tufte, whos known for his concepts of maximizing the data to ink ratio and phrases like chart junk and let the data speak. You can read all about this in his book, the visual display of quantitative information. In this video Im going to dig deeper into column chart design and Im going to share with you five tips when it comes to creating the optimal column chart for any of your reports. Now what Im going to be showing you here is based on a study conducted at the university where Im teaching. Link to the full report is below. The point of this study is to test if certain design decisions that you make can influence the effectiveness of your g