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In this video tutorial, the presenter demonstrates how to convert a logo into a GIF animated logo for free using Photoshop and a website called gif maker.me. The tutorial focuses on moving a specific object within the logo, in this case, TV antennas, to create the animated effect. The process involves selecting the object in Photoshop, moving it to a new layer, and then using gif maker.me to merge the sections and adjust the speed to create the GIF animation.