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In this video, youre gonna learn about the top 10 variables you should use within Google Tag Manager. All and more coming up. Hey there measuregeeks. Julian here back with another video for you. Today we want to talk about Google Tag Manager variables. Now variables are like placeholders within Google Tag Manager that let us fill our tags, triggers, and even other variables with this placeholder information. They get resolved during the page load and can hold different values. Now, I dont want to get too much into how variables actually work. But I want to tell you about the 10 variables that I use most often within my Google Tag Manager deployments. So without further ado, we got lots to cover. So lets dive in. All right, our first variable is the datalayer variable. If you have a nice datalayer on your page, youll be able to pull out the data that is stored in the value of datalayer and transferring this over to a datalayer variable right here. To do this, simply go over to Goog