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[Music] hello entrepreneurs welcome to another episode of entrepreneur fundamentals my name is robert pitto today im going to talk a little bit about why i still have a paper catalog in the year 2022 well a lot of people ditched their paper catalogs somewhere around 2010 or so and everything is now digital so why do i have this catalog that i update every two or three years and send out through the u.s mail with stamps on the envelope its very very old school so why do i do it well people dont expect stamped envelopes in the mail anymore and everybody gets junk mail so they get this this manila envelope large sized manila envelope with my catalog with stamp colorful stamps on the the surface of the envelope and they open it up and they have before them something that they can hold in their hands thats a marketing tool from me now some of these catalogs are still kicking around from 10 or 15 years ago that people have taken and put aside and then they call me to see if im still ar