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In this video tutorial, Robert Pitto discusses why he still uses a paper catalog in 2022, despite the trend towards digital marketing. By sending out physical catalogs with colorful stamps through the mail, he creates a unique and memorable marketing tool that stands out among the usual junk mail. The physical catalog allows customers to hold something tangible in their hands, making it more engaging and impactful. Despite the prevalence of digital marketing, the use of a paper catalog has proven to be a successful and enduring strategy for Pitto.