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hey whats up everybody Adam with DIY agency and in this video were going to talk about targeting customers and understanding which types of customers we should be targeting so there was a study done by Harvard University where researchers were able to kind of figure out that theres three types of customers out there in the marketplace the first and probably the the most dominant type of customer is Whats called the non-switchable customer and basically what that means is no matter what you do no matter what you offer what you pitch whatever your price points are theyre not going to switch from the brand that theyre already loyal to a great example would be people that love apple and every product that they offer so regardless of what the price point is uh you know somebody can come out with a five dollar phone and somebodys still happy to pay for a thousand dollar iPhone because they believe in that brand so immensely uh they if you tell them theres you know a different phone