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Between 1940 and 1960, mail volume in the US doubled due to automated mailings by companies. This overwhelmed postal workers, leading to the introduction of the Zone Improvement Plan in 1963. The plan divided the country into ten regions with specific zip codes, eliminating the need for manual sorting. The government promoted the use of zip codes with a cartoon character and a catchy song. By 1969, 83% of Americans were using zip codes.