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- Hi, everybody, and welcome back to how to launch your brand on social media. Im Katy, Im a design school educator with Canva. Im breaking down how to launch your brand on social media step by step. In the previous episode, we learned how to design your social posts using Canva. Now, in episode six, we are discussing getting seen. So what does that mean? And how do you use metrics to measure your success? Lets get into it. (upbeat music) So, youve kicked off your campaign, but how do you know if its working? Its all about getting to grips with the metrics. So, what are metrics? Metrics are the data that you use to assess engagement, like video plays, and likes, and comments on your posts. Most social platforms have tools to help you understand your engagement rate. This is really, really important information because youll not only see how many eyes are actually getting on your content, but how many people are actively interacting and engaging in forms of likes, comments, and