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In this video tutorial, Katy, a design school educator with Canva, explains how to launch your brand on social media step by step. In this episode, she discusses the importance of using metrics to measure the success of your social media campaign. Metrics such as video plays, likes, and comments help assess engagement and understand your engagement rate. This information is crucial to determine how many people are viewing your content and actively interacting with it. Social media platforms have tools to help you analyze your engagement rate effectively.