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good morning oh good afternoon to who is joining from china my name is alessio pettino im the knowledge coordinator at the usme center uh its a great pleasure to be here today to moderate this webinar on fashion and apparel in in china of course this is a very important sector for for europe a lot of brands are a lot of european brands are very um well known in china and perform very well in china on this um it is a very challenging market and this is one of the reasons why we are doing this webinar together uh today together with the china chamber of commerce um before we start um so todays event we will be there we have three uh distinguished speaker joining this event um giving presentations um addressing different angles of the sector uh first we will have an overview of different market entry strategies um that european brands can choose but also marketing strategies and the preferences of chinese consumers and so on the second presentation will focus on the customs requiremen