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Stephen Houraghan here at BrandMasterAcademy and in this video i want to show you five exceptional examples of brand personality to inspire you to go out and develop your own for your brand now there are no two ways about it we are in the world of human brand today the days of speaking like a faceless corporation the way brands used to do in the 80s and the 90s those days are long gone you cant broadcast information like that anymore you need to engage your audience on a human level if on the other hand you come to the marketplace with characteristics if youre oozing personality and you know who your audience is so therefore you know what characteristics theyre attracted to then youre far more likely to engage with your audience youre far more likely to get their attention and theyre far more likely to listen to what you have to say and thats what the best brands in the world do today they understand who their audience is they understand the the pe