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Stephen Houraghan here of BrandMasterAcademy.com and in this video youre gonna learn how to develop a brand personality for your brand using this really effective scientific six-step framework. now in the last video I went into what brand personality is and why its so effective and I delve deep into the science behind that as well so if you havent seen that video check it out in the link below Ill leave a link in the description but in this video Im gonna get into some actionable details some actionable steps that you can take today to develop a brand personality for your brand step number one you need to uncover your audience so you need to have a crystal clear idea of who your audience is now I spoke about this before branding is about shaping perceptions and those perceptions live in the mind of your audience so you need to fully understand who your audience is and their mind in order to be able to shape their perceptions so everything from their demographics to their psychogr