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In this video, Stephen Houraghan from BrandMasterAcademy.com discusses nine critical brand naming principles to help you avoid common mistakes when naming your brand, business, product, or service. He emphasizes the importance of planting a strategic seed in the minds of your audience from the very beginning. Many brand names are chosen without going through strategic brand development processes, often based solely on personal preference or perceived catchiness. Subscribe for actionable brand strategy tips to grow your business.