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There are approximately 300 million companies worldwide, each with their own brand. From giant corporations like Apple and Coca-Cola to small one-person businesses, it's becoming increasingly difficult to create a unique brand name. To excel in the "name game," start by identifying the type of name you want - seven categories exist, including eponymous names like Disney, derived names like Adidas, and descriptive names like American Airlines. Choose a name based on your vision and beliefs, paying homage to historical figures or emphasizing a specific element of your business to create a memorable brand.
