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There are approximately 300 million companies worldwide, each with its own unique brand name. With the increasing number of brands, creating a distinctive name has become more challenging. To create a great brand name, start by selecting the type of name you want from seven different categories. Eponymous names, like Disney and Burberry, reflect the vision and beliefs of their founders. Adidas is derived from the founder's name, while Tesla pays homage to Nikola Tesla's achievements. Descriptive names, such as American Airlines and The Home Depot, indicate the company's purpose or product offerings.