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Whats up brand builderStephen Houraghan here on the Brand Master Podcast and in this episode im joined by an undisputed branding legend mr David Aaker now David Aaker is a branding veteran and pioneer and once hailed as the father of modern branding David has authored no fewer than 17 books on branding and marketing including classics such as Building Strong Brands and Aaker on Branding in 2015 he was introduced into the american marketing association hall of fame for his lifetime achievements in marketing and on todays episode David opens up about what brand awareness actually is and how to achieve it how to create modern signature brand stories and three actionable tips for brands to get ahead in modern markets so if you want to learn from a true legend in branding about how to strategically build brands using modern techniques then stick around for this episode of the brand master podcast welcome to the brandmaster podcast show specialized in helpi