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In recent years, major companies like Burger King, Rolling Stone, VW, Kia, Fizer, Nissan, Durex, Intel, Toyota, and others have simplified their logos. This trend towards "deep branding" is due to mobile-first design pressure, where entire identities need to fit into a small digital space. This shift back to 2D designs is a response to the visual excess and design inflation that has taken over since the computer era. Pros are now focusing on creating clean, minimalist logos that work well in the digital age.