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In this video, Stephen Houraghan from BrandMasterAcademy.com presents seven stunning examples of brand guidelines with style guides used by major brands to guide their communicators in portraying a consistent brand image. He emphasizes the importance of consistent brand application in shaping consumer perception over time. Brand guidelines are defined as a rule book for brand strategy, and the video explores how top brands control their identity through these guidelines. It also clarifies the difference between brand guidelines and style guides.