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- So, youve got a logo and maybe even a slogan, but thats not a a brand. Too many people in this world think that branding begins with choosing a brand name and ends with hiring a designer to slap a few colors on any old generic logo and thats it. Now, if youre one of those people just give me a few minutes, okay? Lets fix that perception. (upbeat music) Some people think that building a brand is a task strictly left for graphic designers. No, nuh-uh, wrong. The truth is branding is from marketers and business owners. Branding takes place at every touchpoint, every interaction with the consumer, and every time they think of your brand. Most importantly, branding is ultimately controlled by the customers. Too many companies think that they get to choose their brand while you only really get to influence how your customer sees you, not the other way around. So to help, weve put together a quick look at some of the key elements that go into building a strong brand identity. First u