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foreign [Music] [Music] hi welcome to books to boardrooms with Dr Kiran uh today I have the privilege of having Miss swad Merchant Aswad is the brand manager and the marketing and Communications at Matrix bank Ill let let sawad introduce her successful thanks for coming can you just give a little background about yourself and the current role what youre holding sure thank you Karen thanks for having me over so Im swad Merchant I had the global brand and corporate Communications for mushroom Bank well I have about 18 years of experience in the industry uh working in brand management this is spanning across different countries right from U.S Europe Middle East Africa UK Asia Pacific and this is spanning across right from the corporate clients to the agency side so Ive worked at an international agency which is can World group I work at a digital consultancy knowing more about the UI ux and more about the consumers Ive also worked at an I.T within the ID industry which is being a pa