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Today in Tanzania, Professor Wolters discusses the difference between brand image and brand identity. Brand image refers to how others perceive our brand, based on their impressions and experiences. This perception can be influenced by external factors beyond our control. It is important to consider how people view our brand and work to shape their perceptions. Brand identity, on the other hand, is what we want our brand to represent, the values and characteristics we want to convey. It is essential to align our brand image with our brand identity to create a strong and consistent brand presence.