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whats good everybody and welcome back to hyper Focus today we are going to be talking about the evolution yes Devolution in branding as we think that the industry is going through a very interesting change at the moment one brand in particular is um Burberry and you may have seen in the media theres been a lot going on around Burberry and the introducing introduction of the new creative director and his idea about where the brand should go so in this video were going to break that down look at the history look at the landscape of the industry at the moment and give our opinions on whats going on at the moment so without further Ado I think itll be only fair to hand it over to Mr youngstein to introduce the topic of this video yeah thanks Paul uh so what actually happened is that um Burberry they wiped off like all their content on on their social media channels um Brave and then returned with with like an all-new logo uh like a fully new uh campaign um and all under the influence