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Stephen Houraghan here at BrandMasterAcademy.com and in this video youre going to learn how to write an effective brand positioning statement with this proven six step formula now on the facebook the brand positioning statement seems pretty self-explanatory its a statement for your brand position but there is a lot of confusion around the positioning statement and most of the confusion comes from who the brand positioning statement is intended for and what its job is what its role is supposed to do so like uh school handyman the brand positioning statement seems to be dragged in for every task under the sun when it comes to brand strategy so i want to clear this up want to clear up what the brand positioning statement is for who its intended for and what its job is now the first thing i want to do is rule out what the brand positioning statement is not now there are a lot of elements within a brand strategy and a lot of statements as well especially in