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creating a brand from the ground up can feel like such an overwhelming task theres so many important stages that you need to execute in order to design a brand that is distinct creative and in line with the brands values this normally results in imposter syndrome and we end up questioning if we even have these skills and knowledge to create a complete brand identity the answer to that is of course you do but the thing you lack that is making you feel so overwhelmed and causing you to doubt yourself is the fact that you dont have a clear design process that will guide you from start to finish and allow you to build brands with ease but fear no more my fellow designers in this video we will go through my exact process and create a brand identity from start to finish so you can get a clear understanding of the exact process that crafting a brand requires so lets first meet the business that we will be creating the brand for say hello to mighty swirl they provide an array of healthy y