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In recent years, major companies such as Burger King, Rolling Stone, VW, Kia, Nissan, Durex, Intel, Toyota, and others have opted for simpler and cleaner logo designs. This trend, known as deep branding, is driven by the need for logos to be effective on mobile devices. The pressure to shrink logos into small digital spaces has led to a return to 2D designs, a trend that was more common before the digital age. The allure of visually excessive design is a challenge that professionals constantly face in today's digital world.
