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[Music] brands are really today facing the challenge of building strong equity and sustaining performance this graduate certificate program therefore was designed in order to empower students with deeper understanding of marketing and brand management the exciting area of brand management is really considered by top executives as an in-demand area of specialty in marketing in a recent study by Forbes 2016 ranking top companies for MBAs include Procter Gamble Google PepsiCo Unilever American Express coca-cola General Mills Amazon Apple we designed this program in order to empower you with the knowledge skills and strategic frameworks in order to really gain an entryway into one of these leading corporations and build a career in branding and brand management so in another study by Forbes also they reported on the fact that CPG firms particularly those that are working in brand marketing focus have really considered these cpgs are good training ground for MBAs in order to accelerate t