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There are approximately 300 million companies in the world, each with its own brand. From giants like Apple to small one-person businesses, unique brand names are becoming harder to create and find. To create a successful brand name, start by selecting one of the seven different categories of names. Eponymous names like Disney and Burberry reflect the beliefs of their founders, while Adidas and Tesla are unique names with historical connections. Descriptive names like American Airlines and The Home Depot convey the business's purpose.