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There are approximately 300 million companies worldwide, each having unique brands ranging from big names like Apple and Coca-Cola to small one-person businesses. Due to the vast number of brands, creating a unique brand name has become a challenging task. To create a great brand name, one must follow three steps: first, determine the type of name desired, considering seven different categories. Eponymous names, like Disney and Burberry, embody the vision of their founders, while descriptive names, like American Airlines and The Home Depot, provide information about the business. Adidas is an example of a unique name derived from its founder's name, Addie Dassler. Tesla, on the other hand, pays tribute to Nikola Tesla's electrical engineering achievements.
