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In this tutorial, Dr. G discusses creating a research proposal for a semester project in marketing research. The session emphasizes the importance of firmly establishing research questions before writing the proposal. Dr. G outlines the key elements that need to be included in a strong proposal, starting with providing background information about the study. Researchers should explain their interest in the topic, whether it's related to a specific business or product. Lastly, students are encouraged to define their project topic and develop a comprehensive research proposal that integrates these elements effectively.