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about a year ago Gmail updated its promotions tab marketers got a chance to highlight promotions by bringing the most valuable parts of emails up front an annotation is the way to highlight your emails in the Gmail promotions tab by adding to them the key information as of now annotations only display for top deals in the Gmail promotions tab on mobiles you can add to The annotation the following information company logo company name subject deal batch discount code expiration date Banner logo the logo appears next to the sender name in Gmail you can set the sender logo for annotations only or for all campaigns and Gmail settings or graviton company name even if your email already has a sender name in the from field Gmail will generate a new header and will use it thats why its better to enter a name thats associated with your brand or use a sender name you use for all campaigns subject create a short subject line that will describe the content of your email it should be clear and