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Analyze Backlinks: Looking at Anchor Text One way you can analyze backlinks to your site is by looking at the anchor text of each link. The anchor text of a link can be used to determine whether or not a visitor is likely to click on it. If youve ever seen a link that says click here, you know what anchor text is. The term anchor text comes from the fact that links on web pages are often displayed in blue, which makes them stand out against the white background of the page. Anchor text plays an important role in SEO because it allows Google to understand more about your content and how it relates to other websites. Analyzing the anchor text of links pointing to your site can help you figure out what keywords people are using when they refer others to your website. You can also use this information to determine what keywords people are searching for when they come across your site and decide whether or not they want to stay there longer than five seconds!