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CRM implementations can transform sales organizations, but they come with risks. Eric Kimberling, CEO of Third Stage Consulting, emphasizes the importance of understanding both the benefits and potential pitfalls of CRM systems like Salesforce. Successful implementation is not guaranteed, as CRM projects differ from ERP and other enterprise software initiatives. Kimberling aims to share best practices for CRM implementation, starting with the critical need to clearly define objectives. Recognizing the nuances of CRM is essential for navigating the complexities of digital transformation and ensuring productive outcomes.