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There are approximately 300 million companies worldwide, each with its own brand. Some brands like Apple and Coca-Cola are well-known, while others are small businesses. Creating a unique brand name is becoming more challenging. To create a great brand name, you must first choose what type of name you want from seven different categories. Eponymous names, like Disney and Burberry, embody the founder's vision and beliefs. Adidas is unique as it is derived from the founder's name, Addie Dassler. Descriptive names, like American Airlines and The Home Depot, tell you exactly what the company does. Tesla pays homage to Nikola Tesla's electrical engineering achievements.
