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Hey there Measure Geeks. This is Sofiia from MeasureSchool.com and today we will talk about enhanced conversion tracking. This feature has been actively discussed in the community and this is why I decided to record this video and to show you how to implement enhanced conversion tracking with the help of Google Tag Manager. And to be able to do that, you would need your Tag Manager account with the conversion you want to turn into an enhanced conversion, also your web page as well as your Google Ads account. Ok, so what are enhanced conversions? Lets have a look at the official documentation provided by Google and you might know this feature already from Facebook as Facebook has had that feature for a while to send user data. So lets have a look at how it is actually working. So a Google signed-in user views your ad, makes a conversion on your web page and then this tag captures the user data, hashes it and sends to Google. What does it mean hashing? You can view it as a secret Goog