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In this video tutorial, Sofiia from MeasureSchool.com discusses enhanced conversion tracking using Google Tag Manager. She explains that this feature has been widely talked about in the community and goes on to show viewers how to implement it with Tag Manager. To do this, you need your Tag Manager account, the conversion you want to enhance, your webpage, and your Google Ads account. Enhanced conversions involve capturing user data, hashing it, and sending it to Google when a Google signed-in user views your ad and makes a conversion on your webpage. This process is similar to a feature on Facebook.