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Commonly Asked Questions about Renewal Donation Forms

Personalize the thank you letters Add the donors name, donation amount and date of the donation to personalize your message. In addition, memorialize the deceased by including their name and describing their impact on your organizations cause.
When youre writing your update, be as specific as possible. Tell your donors exactly how much money youve raised. Also, tell them how youre spending it and what the impact of their donation has been. The more specific you are, the more engaged your donors will be.
A lapsed donor is a donor who used to contribute to an organization but who has not donated within a specified amount of time. Usually, that time period is twelve months.
The Three Key Elements of a Lapsed Donor Letter Thank the Donor for Their Past Gift. Open your lapsed donor letter with a brief thank-you message for the donors last gift. Share How Your Donor Made a Difference. Invite the Donor to Continue Making a Difference.
Let Your Lapsed Donor Know How Important They Are They need to understand that their contributions made a difference. Communicate to them how their donations were used, what work still needs to be done, and how they can make an impact by renewing their support.
Dear [Donor], Thank you for your generous support in the amount of $[gift size]. Your donation is helping us make a real impact in the lives of those we serve. We wanted to let you know about an exciting opportunity to make your gift go even further.
Step by Step Guide For Regaining Your Lapsed Donors Step 1: Track Relevant Metrics. Step 2: Keep Your House in Order. Step 3: Do Research. Step 4: Send Out a Thank You Communication. Step 5: Call Yes Really. Step 6: Be Authentic and Personal. Step 7: Invite the Donor to Come Back.
4 Steps to Writing the Perfect Lapsed Donor Letter + Template Step 1: Identify the Right People. Step 2: Tell Them You Miss Them. Step 3: Make it as Personal as Possible. Step 4: Provide a Clear Path for Them to Follow. Lapsed Donor Letter Template.