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Model Code of Conduct for Direct Selling Service Providers

Model Code of Conduct for Direct Selling Service Providers 2026

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The document outlines the Model Code of Conduct for Direct Selling Service Providers (DSAs) associated with RBL Bank Limited. It establishes guidelines for telemarketers and field sales personnel regarding ethical marketing practices, privacy respect, communication protocols, and compliance with operational standards. Key points include restrictions on contacting prospects, maintaining professionalism, avoiding misleading information, and ensuring proper conduct during interactions. The code emphasizes the importance of consent from prospects and adherence to specified calling hours while prohibiting gifts or bribes.

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Click ‘Get Form’ to open it in the editor.
Begin with the 'Preamble' section. Ensure you understand the purpose of the Code and its applicability to your role as a Direct Selling Agent (DSA).
In the 'Applicability' section, confirm that you acknowledge this Code is part of your agreement with the Bank. Fill in any required fields regarding your personal details.
Proceed to 'Tele-calling a Prospect'. Here, ensure you check the conditions under which you can contact prospects and fill in any necessary consent information.
For 'When you may contact a prospect', note down the time restrictions and ensure compliance by marking your availability accordingly.
In 'No misleading statements/misrepresentations permitted', review and affirm your understanding by signing or initialing where indicated.
Complete sections on telemarketing etiquette, ensuring you commit to best practices during calls. This may involve filling out feedback forms post-call.

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Versions	Form popularity	Fillable & printable
2020	4.8 Satisfied (24 Votes)
2016	4.6 Satisfied (38 Votes)
2014	4.4 Satisfied (61 Votes)

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What is the direct selling code of conduct?

Direct Sellers shall respect the lack of commercial experience of Consumers. Direct Sellers shall not abuse the trust of individual consumers, or exploit a Consumers age, illness, lack of understanding or unfamiliarity with a language.

What is the meaning of DSA in banking sector?

DSA full form is Direct Selling Agent. DSAs job is to find potential customers for the bank or the NBFC they represent. DSAs are looking for people interested in taking a loan and will guide them through the process of it.

What is the full form of DSA?

A direct selling agent or DSA is a person who works as a referral agent for a bank or NBFC.

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What is a DSA in business?

About Us. The Direct Selling Association (DSA) is the national trade association for companies that market products and services directly to consumers through an independent, entrepreneurial sales force.

What is DSA code?

A bank DSA code implies a model code of ethics that all Direct Selling Agents (DSA) or loan agents are expected to follow while being associated with any financial organization. Once a DSA has successfully registered with a bank, they would be provided a DSA code.

What is the full form of DSA?

A direct selling agent or DSA is a person who works as a referral agent for a bank or NBFC.

What is DSA Code of Ethics?

Our Code of Ethics is a robust series of policies that every DSA member agrees to follow as condition of membership. It holds member companies accountable to policies that protect independent salespeople and consumers and encourages the entire marketplace for direct selling to meet these high standards.

What are the 5 codes of ethics?

Background Integrity. Objectivity. Professional Competence and Due Care. Confidentiality. Professional Behavior.

Model Code of Conduct for Direct Selling Service Providers 2026

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