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Trademarks protect anything that is perceived as confusingly similar in its sight, sound or meaning to your consumer. So, if you are investing in a brand image, you should seek a trademark registration to protect it. But, your image may also qualify for copyright protection as well.
In trademark licensing, a trademark owner (Licensor) grants permission to another (Licensee) to use that trademark on mutually agreed terms and conditions. Trademark licensing was considered impossible at one time given that one of the functions of a trademark was to indicate source.
Copyright protects original work, whereas a trademark protects items that distinguish or identify a particular business from another. Copyright is generated automatically upon the creation of original work, whereas a trademark is established through common use of a mark in the course of business.
There are three basic requirements for copyright protection: that which is to be protected must be a work of authorship; it must be original; and it must be fixed in a tangible medium of expression.
Here are a few of the different options: Royalty percentages: In most licensing agreements, the royalty rate is a percentage. So, if the royalty rate is 5%, then, for the duration of the licensing agreement, the licensee must pay the licensor 5% of the net of gross revenue generated by the intellectual property.

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Below are the simplified steps for Brand Name Registration in India: Register on the trademark office portal: Trademark search: Filing of trademark application: Examination of trademark application: Show Cause Hearing: Publication of Mark in Trademark Journal: Trademark registration certification:
Filing of the trademark registration application can be done manually or you can do e-filing. In the Manual filing, youve to apply for trademark by submitting the form in-person at any of the five Trademark Registry Offices, namely in Delhi, Mumbai, Ahmedabad, and Chennai.
It makes sense for the publisher to pay the author on the basis of what he receives, but it by no means makes it a good deal for the author. Example: 10,000 copies of a $20 book with a 10 percent cover-price royalty will earn him $20,000.
A copyright license agreement is a legally enforceable contract that gives a licenseethe company or person interested in using your worklegal authorization to use your work for designated purposes, typically in exchange for payment.
Contract copyright laws protect your creative work. This gives you the authority to decide who gets to use your work and how they get to use your work. The person who owns copyrighted material (and who lets someone else or a business use that copyrighted material) holds a copyright license agreement.

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